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It was fall of 2010 when one of our now top-level executives just had the pleasure of getting tattooed by Caesar. All it took was a few hours of torture and he was hooked. After years and years of searching for the right tattoo artist to work with in producing his/her own ink formula, it was in that one moment he knew that Caesar was the one, and this was the ink that he needed to manufacture. This is how our story started.
When we formerly approached Caesar to mass-produce his career-long developed gray-wash tattoo ink system, he, like many artists, was reluctant to just give his precious formula away. Despite the likely profitability of such a partnership, many other tattoo artists also shared that same instinct to keep their secrets to themselves; our leadership knew this, but was not willing to accept it.